Food & Drug Regulation

Beyond the Guidance: Social Media Compliance Standards

Presented by Michael Myers
Recorded On: Wednesday, November 30, 2011
Duration: 90 minutes
PURCHASE:
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MP3 ($389.00)

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By Phone: 1-800-677-3789
RECORDING HIGHLIGHTS:

From Facebook’s ever-changing requirements for pharmaceutical companies to Google’s recent settlement with the Justice Department over illegal ads, the realm of online promotion is in constant flux, even without the FDA’s long-awaited social media guidance. Arm yourself with the tools you need to ensure your promotions meet the latest standards for Twitter, YouTube, Facebook, and others. Matching your message to their standards will aid you in reaching your market and stand you in good stead when the FDA eventually does release guidance.

Although this can seem like an increasingly daunting task, this interactive 90-minute webinar with Michael Myers, President of Palio Communications, will answer the pressing questions plaguing FDA-regulated industry concerning the varying standards of social media sites and search engines.
Time will be set aside at the end of the presentation to ask Mr. Myers your questions.

Learning Points:

  • Learn the rules of the most-visited websites
    • If your company is established in social media, ensure it is following the rules of each social media outlet.
    • If your firm has not ventured into the online realm, discover the best parameters for breaking into social media.
  • Gain the knowledge to get involved with social media as part of your business plan
  • Review practical examples of do’s and don’ts in social media for FDA-regulated industry when dealing with social media

Who Should Attend:

  • Corporate executives and directors
  • Compliance and regulatory affairs staff
  • Business development, sales and marketing professionals
  • Risk management professionals
  • In-house counsel

 
 

YOUR EXPERT(S):
Michael Myers
Michael Myers has been a leader in the healthcare and pharmaceutical industry for more than two decades. He is well-versed in all areas of professional and consumer health care marketing and advertising — from strategic planning and market research to branding, DTC launches and OTC conversions. As one of the principals of Palio, he has seen the company through several consecutive annual growth rates of more than 30 percent. Prior to joining Palio, Myers was a senior vice president at Lowe McAdams Healthcare, where he was responsible for new business development and management within the company’s direct marketing group. Additional healthcare marketing experience includes senior-level positions at a number of agencies, such as NCI Advertising, PCS Health Systems, Walsh America/Pharmaceutical Marketing Services, Inc., and Eli Lilly & Co.

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